Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. Continue reading
Snapchat Announces New Generative AI Features, DM Editing
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Snapchat Announces New Ad Analytics Partnerships to Help Improve Campaign Insight
As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most of their Snapchat campaigns. Continue reading
Snapchat Demotes Controversial ‘Solar System’ Feature
Snapchat is making a change to its subscriber-only friendship “Solar System” feature after reports suggested that it’s having a negative impact on younger users. Continue reading
Snapchat Launches Advanced Partner Program To Help Build on Opportunities
As it works to expand on its revenue opportunities, Snapchat’s launching a new “Advanced Partner Program” which will provide a new way for agencies to work with Snapchat to both create and facilitate new ad solutions, in order to improve results for their clients....
Snapchat Adds Generative AI Lenses, Longer Video Uploads and More
Snapchat is rolling out a range of new creative and collaborative optionsto provide more ways to connect in the app. Continue reading
Snapchat Announces New Parental Oversight and Management Improvements
Snapchat’s rolling out some new updates to its parental control and supervision tools, which will make it easier for parents to manage their kids’ exposure levels in the app. Continue reading
Snapchat Announces New Generative AI Elements for Snapchat+ Subscribers
Snapchat has announced some new generative AI additions for Snapchat+, its paid subscription package, which is now up to 7 million paying members, up from 5 million just three months ago. Continue reading
Snapchat Launches Snapchat+ Gift Memberships for Christmas
Looking for the perfect Christmas gift for your Snapchat-obsessed friends or relatives? Search no more. Snap has announced that you can now purchase a Snapchat+ subscription as a gift, via Amazon no less. Continue reading
Snapchat Tests New Ad-Free Subscription Tier for Snapchat+
As expected, more social platforms are now looking to provide higher-priced, ad-free subscription offerings, as a means to align with evolving data privacy regulations in the E.U. , while also testing the waters on just how many people might be willing to pay for an...
Snapchat Announces New AR Creation Elements at Lens Fest 2023
Snapchat has announced some new AR features at its Lens Fest 2023 event, where it showcased the latest AR innovations and updates on the platform, as it works to build on its already significant AR presence. Continue reading