Snapchat Announces New Ad Analytics Partnerships to Help Improve Campaign Insight

Source: Techcrunch   Snapchat is launching a new way for users to let their friends and family know they’ve made it home safe after an outing, called “Home Safe,” the social network announced on Thursday.   Continue reading    ...

Source: Social Media Today   Snapchat’s looking to become even more important to teen social life, by acquiring calendar-based social app Saturn, which enables users to share their schedules, and arrange meet-ups in the app.   Continue reading

Source: Social Media Today   Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance.   Continue reading