After announcing Sponsored Snaps back in September, which will be the first Snapchat ad type that gets directly inserted into user inboxes, Snap has now announced its initial Sponsored Snap campaign, with a DM video message going out to all U.S. Snap users aged 18+ to...
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All the Snapchat updates you need to know are here. This feed is curated by checking out various trusted websites. Scroll through the headlines or read the full article to find out all the details.
Snapchat Adds New Safety Features, Including Live Location Requests
Snapchat’s adding a new safety feature to its Snap Map, with parents now able to request that their teen share their real time location in the app. Continue reading
Snapchat Adds Halloween Lenses, ‘Footsteps’ on Snap Map
Snapchat has added some new activations for Halloween in its latest feature update, while it’s also got a new lock screen integration on iOS, and “Footsteps” to track your travels on the Snap Map. Continue reading
Snapchat is Bringing Ads to the Chat Tab
Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Continue...
Snapchat’s New Footsteps Feature Tracks Your Location History
Snapchat is quietly rolling out a new “Footsteps” feature to all iOS users this week, the company confirmed to TechCrunch on Monday. The new feature, which was previously only available to Snapchat+ subscribers, uses Snap Map to let you see how much of the world...
Snapchat Tests ‘Simple’ Version of the App Without Snap Map or Stories Tab
Snapchat is rolling out a simplified version of the app to some users, the company announced on Tuesday during its Snap Partner Summit, as part of a test to make the disappearing photo app easier to use. “Simple Snapchat” declutters the app’s home screen, removing the...
Snapchat’s My AI Chatbot is Getting New Google Lens-Like Features
At its annual Snap Partner Summit on Tuesday, the Snapchat maker announced a series of new AI features coming to its app. Most notably, the app’s My AI chatbot is being updated to work more like Google Lens, as it can now respond to more complex Snaps. Continue...
Snap’s New AI Feature Lets You Create Snapchat Lenses by Simply Describing Them
Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. Continue reading
Snapchat Launches Video Comments and Tools for Creators Seeking Brand Deals
At the annual Snap Partner Summit, the Snapchat maker unveiled new tools for creators designed to bring its app more in line with its competitors, like TikTok and Instagram. The company also said it will make it easier for creators to connect with brands for sponsored...
Snapchat Is Adding Sponsored Snaps To Expands Its Ad Opportunities
Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app....