Snapchat Announces First ‘Sponsored Snap’ Campaign

Source: Social Media Today   Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance.   Continue reading

Source: Techcrunch   Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences.   Continue...

Source: Social Media Today   Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more.   Continue...