TikTok’s adding another way to help brands to engage consumers, with new Interactive Add-Ons for promotions, which are essentially stickers, pop-ups, and other visual markers that invite users to engage with ads. Continue reading
TikTok is determined to make in-app shopping a thing, despite lukewarm response from Western audiences, as it seeks to capitalize on the massive popularity of the app, and in particular, its capacity to drive trends. Continue reading
Instagram is finally letting users download Reels posted by others so they can share them outside the app. Rival short video app TikTok has had this feature for years and gained popularity by people watching short videos with the app’s watermark outside the platform....
After testing it out over the past month, Twitter has now rolled out a new tweet highlights tab for Twitter Blue subscribers in the app, which enables paying users to showcase their best tweets via a new, dedicated feed on their Twitter profile. Contineu reading
It’s the Friday before a long weekend, which means that it’s time for companies to drop their latest bad news, and LinkedIn has used the opportunity to quietly phase out a couple of creator features, including carousel posts, profile videos, and its in-image linking...
This could be handy – LinkedIn is rolling out a new update that will enable you to sort your LinkedIn notifications stream based on post interactions or mentions specifically, which could make it easier to stay on top of the most relevant updates in the app. Continue...
After testing them out with selected advertisers over the past few months, Pinterest is now rolling out its new ‘Premiere Spotlight’ ads to more businesses, while it’s also announced a new, automated ‘Travel Catalogs’ ad unit that’ll be coming for travel brands later...
Meta announced that it’s rolling out Instagram’s Channels features for broadcasting messages globally. Until now, the feature was available to select creators and users. Continue reading
The battle for creator loyalty is heating up, with Twitch implementing new restrictions on creator monetization, Twitter offering new pathways to income from tweets, and YouTube now weighing in with an update to its Partner Program. Continue reading
This seems like another effort by Meta to keep up with TikTok, though I’m not sure how much practical value it’ll actually add. Continue reading