TikTok is determined to make in-app shopping a thing, despite lukewarm response from Western audiences, as it seeks to capitalize on the massive popularity of the app, and in particular, its capacity to drive trends.
TikTok Adds New Website Visitor Retargeting Options
Source: Social Media Today UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. Continue reading