TikTok is determined to make in-app shopping a thing, despite lukewarm response from Western audiences, as it seeks to capitalize on the massive popularity of the app, and in particular, its capacity to drive trends.
TikTok Provides an Overview of Its New Brand Consideration Ads
Source: Social Media Today TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. Continue reading