TikTok is determined to make in-app shopping a thing, despite lukewarm response from Western audiences, as it seeks to capitalize on the massive popularity of the app, and in particular, its capacity to drive trends.
TikTok Adds a Dedicated AI Assistant for In-App Sellers
Source: Social Media Today TikTok has added an AI-powered chatbot tool into its Seller Center product management platform, which is wholly dedicated to providing information for brands looking to promote and sell products in the app. Continue...