TikTok’s looking to provide more insight into the actual performance of TikTok ads, with new Attribution Analytics, which will better connect the dots between ad exposure and conversion. Continue reading
Elon Musk has indicated that X, is considering charging all users for accessing the platform. The X owner said erecting a paywall around the business would ward off the bots, or automated accounts, that have become a bugbear for Musk. Continue reading
YouTube’s added another insights element within YouTube Studio, which will now enable you to see how many clips have been created from your uploads, and how many views those clips have subsequently generated. Continue reading
After launching virtual gifts for U.S.-based Reels creators back in February, Instagram has now announced that Reels creators in many more regions will be eligible to receive gifts in the app, via a dedicated button on their clips. Continue reading
After experimenting with the option over the past few months, X has now launched its new ID verification element for X Premium subscribers, which will enable paying users to confirm their identity, via government-issued ID, in order to have an additional marker added...
TikTok’s looking to further solidify its connection with the music industry, via a new partnership with Billboard on an official “TikTok Billboard Top 50 Chart”. Continue reading
Pinterest held its annual “Pinterest Presents” advertiser event today, in which it showcased a range of new ad products and display options, including Showcase ads, a new ad creation option, “Collages” for Pins, and more. Continue reading
LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through the use of more conversational language and summaries. Continue reading
Meta continues to roll out new updates for Threads, including a new way to keep tabs on specific conversations, an updated post activity display, quote posts on desktop, Thread editing, and more. Continue reading
Instagram’s added a new “Following” feed in the Reels tab, which enables you to only see Reels from accounts that you follow in the app. Continue reading