TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns

Sep 19, 2023

TikTok’s looking to provide more insight into the actual performance of TikTok ads, with new Attribution Analytics, which will better connect the dots between ad exposure and conversion.

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TikTok Adds Community Notes to Complement Fact-Checking

TikTok Adds Community Notes to Complement Fact-Checking

Source: Social Media Today   TikTok is the latest social app to jump on the crowd-sourced fact-checking shift, with the platform launching a live test of what it’s calling “Footnotes”, which are user-submitted contextual notes appended to posts.   Continue...

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