TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns

Source: Social Media Today   TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey.   Continue reading

Source: Techcrunch   TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are pretty...

Source: Social Media Today   TikTok’s trying out another way to boost its livestreaming element, with an updated “Fan Club” option to incentivize viewer engagement.   Continue reading