TikTok’s looking to provide more insight into the actual performance of TikTok ads, with new Attribution Analytics, which will better connect the dots between ad exposure and conversion.
TikTok Adds New Website Visitor Retargeting Options
Source: Social Media Today UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. Continue reading