TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns

Source: Social Media Today   As it continues to develop its in-stream shopping tools, TikTok has launched an expanded badge system to highlight reputable sellers, based on various qualifiers in the app.   Continue reading

Source: Social Media Today   TikTok is partnering with environmental impact monitoring company Scope3 to provide TikTok advertisers with a new way to measure the carbon emissions associated with their ad campaigns   Continue reading.

Source: Techcrunch   TikTok is rolling out AI-powered Smart Keyword Filters to allow people to limit content they don’t want to see on their For You page, the company announced on Tuesday.   Continue reading