TikTok’s looking to provide more insight into the actual performance of TikTok ads, with new Attribution Analytics, which will better connect the dots between ad exposure and conversion.
TikTok Adds Community Notes to Complement Fact-Checking
Source: Social Media Today TikTok is the latest social app to jump on the crowd-sourced fact-checking shift, with the platform launching a live test of what it’s calling “Footnotes”, which are user-submitted contextual notes appended to posts. Continue...