TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns

Source: Techcrunch   TikTok announced on Wednesday that it’s expanding its suite of accessibility tools by rolling out AI-generated ALT text for photos, a high-contrast mode, and support for device-level bold text preferences.   Continue reading...

Source: Techcrunch   TikTok is launching its first image-to-video AI feature, the company announced on Tuesday. The new feature is called “TikTok AI Alive” and allows users to turn static photos into videos within TikTok Stories.   Continue reading...

Source: Social Media Today   TikTok’s rolling out another way for livestreamers to generate direct leads from their broadcasts, with the option to switch on DMs during livestreams.   Continue reading