X has announced that advertisers will soon be able to run ads next to certain content creators. Continue reading
X Will Soon Let Advertisers Run Ads Next to a ‘Curated List’ of Creators
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Threads Launches Initial Test of Trending Topics to Users in the US
So now that the Threads team has established a means to limit potentially divisive political discussion in the app, it’s now rolling out a live test of Trending Topics to selected users in the U.S. Continue reading
LinkedIn Launches New Media Planning API
LinkedIn has launched a new Media Planning API, aimed at agency partners, which will provide data directly sourced from LinkedIn’s platform, including user insights, to assist in strategic campaign planning. Continue reading
Instagram Adds Video Cut Out Option to Create Animated Stickers
This could be handy. Instagram has expanded its new Cutout sticker option to also include videos, enabling you to create animated stickers from any video clip posted in the app. Continue reading
Pinterest Announces a New Ad Deal with Google as it Approaches 500M MAUs
Pinterest announced a new ad deal with Google as the company aims to ramp up its ad revenue. Google is the social platform’s second third-party ad partner after Amazon signed a multiyear deal with Pinterest last year. Continue reading
Instagram and Threads Extend their Approach to Political Content
We want Instagram and Threads to be a great experience for everyone. If you decide to follow accounts that post political content, we don’t want to get between you and their posts, but we also don’t want to proactively recommend political content from accounts you...
LinkedIn Adds New Prompts To Boost Networking Opportunities
LinkedIn’s looking to make it easier to manage your professional interactions in the app, by splitting its “Network” tab into new, dedicated “Grow” and “Catch-Up” feeds, with the latter designed to highlight daily outreach opportunities, while it’s also adding new...
Meta Shares Insights into How the Threads Feed Algorithms Work
As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app. Continue reading
Meta Cuts Off Third-Party Access to Facebook Groups
The recent surprise announcement that Meta will soon be shutting down its Facebook Groups API is throwing some businesses and social media marketers into disarray. Continue reading
Upcoming Updates for LinkedIn Creator Mode
On 1 February 2024, LinkedIn shared the following update email:"Two years ago we launched creator mode so members could unlock access to more sharing tools, analytics, and set up their profile to show their audience what they post about on LinkedIn....