As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app.
Threads Launches Initial Test of Integrated DMs
Source: Social Media Today You’ve been asking for it, and despite Meta previously stating that it wasn’t looking to add DMs to Threads, it is in fact now testing out a unique inbox for Threads accounts, which will be separate from users’ Instagram messages....