Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
Instagram Launches First Official Use of Unlockable Reels
Source: Social Media Today After it was spotted in testing last month, Instagram has now launched its first official use of lockable Reels, which enable creators to share Reels that can only be viewed by those who have a code. Continue reading
Snapchat Announces AI-Powered Ad Updates, and Expanded Sponsored Snaps
Source: Social Media Today Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more. Continue...
LinkedIn Launches AI-Powered Career Discovery Tools
Source: Social Media Today LinkedIn is rolling out a new, AI-powered job search process, which will enable users to describe their dream job in basic terms, which LinkedIn’s system will then be able to match to actual roles and opportunities. Continue...
TikTok Expands Ad Placement Options for ‘Pulse’ Campaigns
Source: Social Media Today TikTok has announced some major new exposure opportunities for brands, with updated sponsorship options that will provide more ways to tap into trending moments. Continue reading
LinkedIn Announces New Video Ad Options at NewFronts
Source: Social Media Today LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that it’s introduced to help brands tap into this to maximize their marketing efforts....
LinkedIn Updates Video Embeds With ‘Video Only’ Option
Source: Social Media Today LinkedIn’s rolled out some improvements to its post embedding process, which now enable you to embed video content in isolation, as opposed to having to attach the whole post on your website. Continue reading
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
Smart Ways to Use Social Media in Your Job Search
Whether you're actively job hunting or simply exploring your next career move, using social media for job hunting can be a powerful way to support your journey. Beyond just networking, it offers valuable insights into company culture, recruitment trends, and industry...
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried and tested resources for freelance social media managers (and other freelancers), including options for insurance and...
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