After initially previewing the coming feature at its Snap Partner Summit back in April, Snapchat has now launched its new ‘After Dark’ element, which will enable Snapchatters to post exclusive content for their friends after 8pm, which only those that have also posted on their Stories will be able to access.
Snapchat Announces AI-Powered Ad Updates, and Expanded Sponsored Snaps
Source: Social Media Today Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more. Continue...