Source: Social Media Today
Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app experiences without developer investment.
Source: Techcrunch Snapchat is launching a new way for users to let their friends and family know they’ve made it home safe after an outing, called “Home Safe,” the social network announced on Thursday. Continue reading ...
Source: Social Media Today Snapchat’s looking to become even more important to teen social life, by acquiring calendar-based social app Saturn, which enables users to share their schedules, and arrange meet-ups in the app. Continue reading
Source: Social Media Today Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance. Continue reading