Snapchat today announced the launch of a new generative AI feature that will allow Snapchat+ subscribers to send Snaps of what they’re up to in order to receive a generative Snap back from the in-app chatbot, My AI.
Snapchat Announces AI-Powered Ad Updates, and Expanded Sponsored Snaps
Source: Social Media Today Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more. Continue...