Snapchat is Expanding Further into Generative AI with ‘Dreams’

Source: Social Media Today   Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more.   Continue...

Source: Social Media Today   Snapchat has launched a redesigned Snapchat Family Safety Hub, which will provide easy access to Snap’s parental guidance tools and in-app management options, in order to help parents ensure their kids are safe in the app.  ...

Source: Social Media Today   Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app experiences without developer investment.  ...