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The impact of ChatGPT extends beyond the interface itself, with a growing number of platforms now looking to integrate more conversational UI elements into their systems, in order to align with evolving habitual trends, which many now see as the future. Continue...
TikTok’s looking to provide more insight into the actual impact of TikTok ads on conversion, by implementing a whole new measurement that will better link ad exposure to conversion activity. Continue reading
TikTok’s launching a new AR effects creation option that’ll be built into the TikTok app itself, which will enable all users to create their own, custom AR effects and experiences, direct in stream. Continue reading
TikTok’s looking to further solidify its connection to the recording industry via a new “Add to Music App” option in the app, which will enable you to add tracks that you hear in TikTok clips to your music library on your preferred streaming service. Continue...
TikTok has announced that it’s shutting down its original $1 billion Creator Fund and shifting the focus to its newer Creativity Program. Starting December 16 Continue reading
TikTok has announced a new integration with Salesforce Marketing Cloud, which will enable TikTok advertisers to easily transfer the leads generated by their marketing campaigns directly to Salesforce, making it easier to action relevant data and insights. Continue...
People go to TikTok to be entertained and discover new things. And it's not just the For You feed; TikTok also offers a powerful search experience, where users can find all kinds of information, from fashion tips and recipes to unboxing videos and product reviews....
The new Text-to-Speech and Voice Filter options will enable users to add some Halloween spirit to their uploads, via a werewolf, zombie, ghost, and a witch voice. Continue reading
TikTok’s looking to expand its promotional opportunities for brands, with a new “Out of Phone” element, which will enable brands to use TikTok content on billboards, within in-store displays, cinema promos, etc. Continue reading
TikTok is looking to improve accessibility in the app, by implementing auto captions by default on all videos, as of next month. Continue reading