LinkedIn is expanding its display of custom CTA buttons for profiles, which will now also be displayed in both search results and on posts in stream, adding another element to drive more creator engagement. Continue reading
TikTok has launched a new, AI-powered “Creative Assistant” tool within its ad tools, which will guide marketers through various aspects of the campaign creation process, by linking them to relevant examples, tools, and even producing sample ad scripts, based on tools...
YouTube has announced some new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning. Continue reading
LinkedIn’s looking to improve accessibility on the platform, with a new initiative that will see all articles published directly on LinkedIn now processed through Microsoft’s “Immersive Reader” system, which will enable users to use text-to-speech, translations,...
TikTok’s eCommerce push is about to be squashed in Indonesia, a key growth market for its in-stream sales push, due to concerns around the impact of TikTok’s shopping tools on the local market. Continue reading
YouTube today announced an update to its advertiser-friendly guidelines that relaxes some of its rules around controversial issues, including sexual and domestic abuse, abortions and eating disorders. Continue reading
After launching its text-based social network Threads in July, Meta faced criticism as there was no way for users to delete their Threads account without deleting their Instagram account. The company is now preparing to roll out a separate account deletion for Threads...
Last month X CEO Linda Yaccarino confirmed that video calls would be coming to the app as part of its transition into an “everything app.” Now, new code in the X app reveals that both audio and video calls will be supported. Continue reading
As X moves to shut down Circles, its more enclosed sharing option, it’s also looking to add more functionality to Communities, as a means to facilitate topic-specific engagement, in isolation from a users’ regular X identity. Continue reading
Sometimes separate is simpler, so we’re making it easier to customize your experience on Facebook with multiple personal profiles. Whether you’re new to Facebook or a longtime user, you may want to keep your personal and professional relationships separate, or you may...