TikTok has announced its latest Halloween activations, including a range of spooky-themed AR effects and visual tools to help users take part in the event. Continue reading
TikTok Announces Themed AR Effects and Top Hashtags for Halloween
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Meta Announces New Ad Options for Facebook Reels Ahead of the Holiday Push
With the biggest shopping season of the year fast approaching, Meta has announced some new updates for Reels ads, in order to help brands tap into its fastest-growing content surface. Continue reading
TikTok now Supports Direct Posting from AI-powered Adobe Apps, CapCut, Twitch and More
TikTok today is introducing a new feature that will allow its users to post directly to the video platform from a range of popular editing apps, including Adobe’s AI-powered video editing software Premiere Pro, its AI creativity app Adobe Express, as well as others,...
X’s New Control Lets Only Verified Accounts Reply to a Post
X, has introduced a new control that limits replies to only verified accounts. The control is not restricted to paid accounts, though. Users who don’t pay for X Premium can also choose to not let non-verified users reply to their posts. Continue reading
Instagram Rolls Out New Option to Share Stories with Multiple Group Lists at Once
Instagram continues to lean into more enclosed group sharing, this time via a new option that enables you to share a Story with multiple group lists at once, so you can better curate who sees your updates. Continue reading
LinkedIn Adds Generative AI Elements to Recruiter and Learning
Given that LinkedIn is owned by Microsoft, which has become a major investor in ChatGPT creator OpenAI, it’s little surprise to see the professional social network also leaning into AI to maximize its offerings. Continue reading
X’s Updated Link Preview Format, Which Removes Headlines and Descriptions, is Now Live
Look, I’m not sure how quickly this is rolling out, and when exactly all users will see the change, nor how it will impact link previews retrospectively, which will also affect your approach. Continue reading
Meta Debuts Generative AI Features for Advertisers
Meta announced today it’s rolling out its first generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text based on their original copy. Continue reading
TikTok’s Experimenting With an Ad-Free Subscription Offering
Hot on the heels of reports that Meta may be considering an ad-free subscription option for both Facebook and Instagram, TikTok is now also experimenting with a paid, ad-free experience, according to new code spotted in the app, which includes a basic overview of its...
X Signs Exclusive Content Deal With Paris Hilton To Build on Its Entertainment Efforts
X CEO Linda Yaccarino has announced her first major talent signing to the app, with Paris Hilton becoming the first celebrity to ink an exclusive content deal as part of X’s expanding video content push. Continue reading