News

Meta has announced a new video ad performance measurement, which will take into account delayed response actions, like visiting a website in a follow-up session, as opposed to tapping through on an ad direct. Continue reading

LinkedIn has launched a new “Website Actions” ad tracking option, which uses the LinkedIn Insight Tag on your website to better connect in-stream activity to web response, helping to optimize ad measurement. Continue reading

YouTube has announced new analytics for Playlists, as well as some smaller tweaks and updates in YouTube Studio to help manage your YouTube content. Continue reading

X has added another way to boost the visibility of its Communities element, with community admins now able to add topic tags to their groups, which will then help to highlight it in related in-app searches. Continue reading

After previewing the coming functionality last month, X has now shared a first look at how video will be enabled within Spaces chats, with an optional toggle in the Spaces set-up that will let users activate their camera during the broadcast. Continue reading

Meta announced today that it is rolling out new DM restrictions on both Facebook and Instagram for teens that prevent anyone from messaging them unsolicitedly. Continue reading

Building on its latest round of teen safety features, Instagram has today announced new nighttime nudges, which will prompt users to turn their damn phone off when they’re using it late at night. Continue reading

LinkedIn’s rolling out a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. Continue reading

LinkedIn has announced that it’s removing Lookalike Audiences as an ad targeting option, which could change the way that you look to reach your target audience in the app. Continue reading