LinkedIn is rolling out a new way to track ad campaign performance, with the addition of dynamic UTM parameters, which will enable marketers to include custom tracking elements in their campaign URLs. Continue reading
Here’s a small, but beneficial Threads update. After rolling out GIFs for app users back in October, Threads now also supports native GIF search and posting via the desktop version of the app as well. Continue reading
Meta has added a new audience insight and targeting option within its Advantage+ Shopping Campaigns which will enable you to target people that have shown an interest in your products or services, but have not yet made a purchase. Continue reading
Mark Zuckerberg announced that Threads is rolling out a “Trending Now” feature to help you find timely topics that others are discussing. At this time, this feature is only available in the U.S. Continue reading
Snapchat’s launching filters as an ad option, with brands now able to sponsor AR filters in the app, which users can then add to their posts. Continue reading
Instagram has made a change to the way that hashtags facilitate discovery in the app, with users now connected through to the broader search results related to a hashtag when they tap on it, as opposed to a “Top Posts” feed. Continue reading
We’re rolling out ads with promo codes on Instagram globally. Continue reading
TikTok has added some new elements to its “Sounds for Business” audio library, with extra audio clips from a range of TikTok influencers, which are free to use for advertisers in the app. Continue reading
YouTube is now requiring creators to disclose to viewers when realistic content was made with AI, the company announced. Continue reading
While a growing number of TikTok users are voicing their concerns about the app’s push to integrate in-stream shopping, and how it’s disrupting the user experience, TikTok remains focused on building out its in-app commerce elements, with new additions that will help...