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As part of its ongoing effort to improve brand safety in ad placement, LinkedIn has today launched a new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn’s partner platforms, and create allow and...
Elon Musk’s $8 blue ticks for all ‘verification’ program, his first major user-facing initiative since taking over the app, has caused a broad range of issues, including rampant impersonation, internal confusion over how to enforce the platform’s rules, potential...
YouTube is adding shopping features to Shorts, its TikTok-like short-form video product, the company confirmed to TechCrunch on Tuesday. The new shopping features allow users to purchase products as they scroll through Shorts. The news was first reported by the...
YouTube today is addressing one of creators’ chief complaints with filming videos for its TikTok competitor, YouTube Shorts: to date, the music and sounds added to videos could only be 15 seconds in length, even though Shorts themselves can be as long as 60 seconds....
While its in-app shopping experience hasn’t caught on as it would have hoped just yet, TikTok is slowly expanding its in-app shopping options, and making in-stream commerce a bigger focus, with the platform launching the first stage of its TikTok Shops integration in...
Pinterest is looking to make a bigger push on live-stream shopping, with the expansion of Pinterest TV into Canada providing a new opportunity to showcase its video shopping tools leading into the holiday season. Continue reading
In the lead-up to Small Business Saturday (11/26), TikTok has launched a new #ShopSmall Accelerator program, in partnership with American Express, which will provide small businesses with platform tips, guidance, and even ad credit for eligible brands. Continue...
YouTube is introducing a new “Live Q&A” feature that is designed to make it easier for creators to interact with viewers during livestreams. When creators start a Q&A, the prompt will appear as a pinned message in the chat. Viewers can then submit their...
As expected, Elon’s plan to sell blue checkmarks, which no longer signify verification (as there is no form of ID checking in the updated process), has led to a raft of people impersonating prominent identities and brands in the app. Continue reading
Instagram has added the capacity to add music to still image posts, providing another way to integrate music into the IG experience. Continue reading
Pinterest’s new collage-making app Shuffles is now available to the general public, after entering an invite-only test phase earlier this summer. The app grew in popularity with Gen Z users, who used the creative expression tool to make “aesthetic” collages, sometimes...
Today I’m sharing some of the most difficult changes we’ve made in Meta’s history. I’ve decided to reduce the size of our team by about 13% and let more than 11,000 of our talented employees go. We are also taking a number of additional steps to become a leaner and...