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LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through the use of more conversational language and summaries. Continue reading
Meta continues to roll out new updates for Threads, including a new way to keep tabs on specific conversations, an updated post activity display, quote posts on desktop, Thread editing, and more. Continue reading
Instagram’s added a new “Following” feed in the Reels tab, which enables you to only see Reels from accounts that you follow in the app. Continue reading
After rolling out its own branded content tags for posts last month, LinkedIn has now also added a new search functionality for branded content partnerships, which will enable users to explore all of the affiliate marketing campaigns that have used the new tags in the...
TikTok’s looking to help marketers better connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a new partnership with TransUnion that’ll facilitate multi-touch attribution within TikTok campaigns. Continue...
YouTube’s announced some updated ad control options for creators, which are coming later in the year, while it’s also rolling out some new display formats for CTV ads, that better align with the bigger screen viewing experience. Continue reading
Pinterest is rolling out a new process that will enable users to find more images and examples that align with their body shape, via an AI-based system that identifies body shape, size, and form within images in order to increase representation across related feeds...
After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be able to conduct keyword...
As it works to better align the app with evolving user behaviors, Instagram’s rolling out a new option to share feed posts with Close Friends only, providing another way to facilitate more enclosed group engagement. Continue reading
Meta announced that it will be pulling the plug on Facebook News in the U.K., Germany and France starting in early December. Continue reading
X has introduced Community Notes for videos. Community Notes is an existing program for crowdsourced moderation. The Elon Musk-owned platform announced that notes by contributors attached to a video will show up in all posts with that video. Continue reading
Meta is continuously experimenting with features to bump up engagement on Threads, which has fallen off after the initial rush of excitement and installs. In the latest test, the company is showing a carousel of suggested Threads posts on the Instagram app. Continue...