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Meta has added a new audience insight and targeting option within its Advantage+ Shopping Campaigns which will enable you to target people that have shown an interest in your products or services, but have not yet made a purchase. Continue reading
Mark Zuckerberg announced that Threads is rolling out a “Trending Now” feature to help you find timely topics that others are discussing. At this time, this feature is only available in the U.S. Continue reading
Snapchat’s launching filters as an ad option, with brands now able to sponsor AR filters in the app, which users can then add to their posts. Continue reading
Instagram has made a change to the way that hashtags facilitate discovery in the app, with users now connected through to the broader search results related to a hashtag when they tap on it, as opposed to a “Top Posts” feed. Continue reading
We’re rolling out ads with promo codes on Instagram globally. Continue reading
TikTok has added some new elements to its “Sounds for Business” audio library, with extra audio clips from a range of TikTok influencers, which are free to use for advertisers in the app. Continue reading
YouTube is now requiring creators to disclose to viewers when realistic content was made with AI, the company announced. Continue reading
While a growing number of TikTok users are voicing their concerns about the app’s push to integrate in-stream shopping, and how it’s disrupting the user experience, TikTok remains focused on building out its in-app commerce elements, with new additions that will help...
For brands, the move could facilitate providing additional context on product announcements and listings. Continue reading
LinkedIn, the Microsoft-owned social platform, has made a name for itself primarily as a platform for people looking to network and pick up knowledge for professional purposes, and for recruitment — a business that now has more 1 billion users. Now, to boost the time...
After testing out its new AI-powered “Body Type Filters” over the past few months, Pinterest is now expanding the roll out of its “Body Type Ranges” search filter to searches for women’s fashion and wedding ideas, which will make it easier for Pinners to find matches...
Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns. Continue reading