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In his weekly Q and A on IG Stories last week, Instagram boss Adam Mosseri noted that the quality of video for Stories and Reels posts can be reduced or increased at different times based on the engagement that each video receives. Continue reading
Instagram has announced some spooky features for Halloween, including keyword-triggered animations in DMs, Stories templates, a Halloween font, and more. Continue reading
Snapchat has added some new activations for Halloween in its latest feature update, while it’s also got a new lock screen integration on iOS, and “Footsteps” to track your travels on the Snap Map. Continue reading
YouTube has added a new poll sticker option for Shorts, while it’s also updated its “Views” display to reflect the rise of Shorts viewing, and is experimenting with a new gamification element for Super Chat. Continue reading
While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m not sure it’s the main issue right now. Continue reading
TikTok’s looking to expand its role in science education, by opening up its STEM feed to all users in the users in the U.S., U.K. and Ireland. Continue reading
Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app. Continue reading
TikTok’s taking yet another step to solidify its connection with the music industry, this time focused on electronic music specifically, with the launch of a new Electronic Music Hub in the app. Continue reading
While X’s Premium offerings have been enough to entice a significant number of users to start paying for the app as yet, its latest updates to its analytics tools could be a significant value add for business users. Continue reading
YouTube’s rolling out some updates to its channel membership badges, paid product placement options, as well as a change to the presentation of Shorts drafts. Continue reading
After testing them out with selected creators over the past couple of months, Instagram has now announced a broader launch of its new profile cards, which provide a simple way to link people through to your IG presence. Continue reading
LinkedIn has announced some new ad options to help marketers tap into the rising popularity of video content in the app, while it’s also got some improvements for its automated campaign creation process. Continue reading