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Sometimes it’s a little too obvious when a company is launching a big advertising campaign on YouTube. If you’re a regular viewer, you may end up seeing the same ads over and over again. This week, though, YouTube announced that it’s expanding the power of tools that...
In its ongoing effort to combat misinformation about breaking news, Twitter is rolling out a crisis misinformation policy to ensure that it doesn’t amplify falsehoods during times of widespread strife. Continue reading
With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio....
TikTok is already one of the world’s fastest-growing social media platforms, where it’s even overtaken YouTube on watch time in select markets and sports over 1 billion monthly active users. Now, the company is looking to expand the range of activities its users can...
We are responsible for ensuring Instagram is not only available but also accessible to everyone. According to the World Health Organization (WHO), nearly 2.2 billion people live with vision impairments and over 430 million people live with hearing loss. To better meet...
For Global Accessibility Awareness Day, we’re highlighting recent advances we’ve made to make our technologies more inclusive. Continue reading
YouTube will now highlight the “most replayed” parts of videos in its web player and mobile apps. The feature was previously available as an experiment for YouTube Premium subscribers but is launching for all users today. Continue reading
In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s furthering that investment...
YouTube today is launching a new feature designed to help users identify the most popular parts of a video they’re watching, along with other changes for its video player. The company says it’s adding a graph that people can use to easily locate and watch the most...
YouTube’s rolling out a new video activity graph to all videos, which will display the most engaged moments within each upload, based on when users are replaying segments. Continue reading
TikTok’s looking to make it easier for creators to make money from their clips via a new program that it’s calling ‘Branded Mission’, which will enable creators to take part in what’s essentially branded content challenges, with the brand then able to select from the...
YouTube has announced the addition of weekly frequency capping for video ad campaigns, as well as a coming live-stream shopping upgrade, as part of its Brandcast presentation for Upfronts week. Continue reading