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Connecting the performance of your digital ads to physical, in-store visits has always been a key challenge, with various solutions like beacons, check-ins and proximity tracking all offering some level of insight, but also their own implementation difficulties....
Could this be another victim of Apple’s iOS data tracking change? Meta is quietly changing the way that it uses Location Services in Facebook, with the depreciation of several local-based functions in the app, including Nearby Friends, weather alerts and Location...
Over the last two years, we’ve heard from so many of our members that conversations on LinkedIn have changed and are more vibrant with many of you sharing insights on breaking news, ideas for solving difficult professional challenges, inspirational stories or helping...
You may have noticed a change to your TikTok tabs in recent weeks. Some users have reported that the ‘Discover’ tab has changed to a new ‘Friends’ tab instead, which is a showcase of videos posted by your connections, as opposed to broader trending content discovery...
Twitter has announced a new slate of premium video content deals at its NewFronts 2022 presentation, including partnerships with E! News, Conde Nast, the WNBA and more. Continue reading
After first testing them with selected creators over the last month, Twitter has now announced that all Spaces hosts and co-hosts can access full Spaces analytics. Continue reading
With short-form video now the key battleground for social media attention, all of the major platforms are working to establish the most appealing creator monetization programs, in order to ensure that top stars continue posting to their apps. Continue reading
After several months of testing, Twitter is now making its Tweet replies ad placement option available for all app install campaigns, on both iOS and Android. Continue reading
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts presentation to advertisers scheduled for this afternoon, TikTok announced the...
Pinterest on Monday launched a new app aimed at making it easier for creators to livestream to its platform. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest as well as use multiple devices in order to achieve...
Instagram is testing a new “Get Quote” button with select businesses on its app, Meta announced on Wednesday. The new button allows users to set up custom questions to ask customers prior to starting a conversation. Once customers fill out the questionnaire, they can...
The last two years have been hard for small businesses all over the world. Meta’s State of Small Business surveys have consistently found that the pandemic has led to high closure rates, lower sales, cash flow problems and job losses for many small businesses....