Social Media Marketing - Blog

Empathy, advocacy and social media: the importance of listening

Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most...

The six types of social media user

At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring at the Sun: Identifying, Understanding and...

A brief history of social media

Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six Degrees, launched in 1997, is considered to be the...

How to define your key messages

From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience,...

Social Media Is NOT A Strategy

The word ‘strategy’ is so often misused. Just because something’s important (or new and shiny) doesn’t automatically follow that it...

How a LinkedIn post turned me into a CommsHero

On a Monday morning, August 2014, I posted on LinkedIn: “Why social media shouldn’t replace face-to-face conversation”. It was clearly a...

The importance of keywords for social media

Keywords have been an important factor in online marketing for a number of years. Anyone with a website will be familiar with Search Engine...

Multiple Twitter Accounts – Do You Really Need Them?

In training sessions or presentations, people often ask me whether it’s acceptable to have multiple accounts on a single social media platform. The...