Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and...
Empathy, advocacy and social media: the importance of listening
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Luan Wise
The six types of social media user
At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring...
A brief history of social media
Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six...
How to define your key messages
From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear...
Social Media Is NOT A Strategy
The word ‘strategy’ is so often misused. Just because something’s important (or new...
How a LinkedIn post turned me into a CommsHero
On a Monday morning, August 2014, I posted on LinkedIn: “Why social media shouldn’t replace...
The importance of keywords for social media
Keywords have been an important factor in online marketing for a number of years. Anyone with a...
Multiple Twitter Accounts – Do You Really Need Them?
In training sessions or presentations, people often ask me whether it’s acceptable to have...
What’s the point of a LinkedIn company page?
LinkedIn Company Pages. Yes, all business should have one... but they also need to...
How 120 characters can make an impact!
My number one tip for improving a LinkedIn profile, is to take a good look at your headline....