Snapchat Announces AI-Powered Ad Updates, and Expanded Sponsored Snaps

Source: Social Media Today   Snapchat has launched a redesigned Snapchat Family Safety Hub, which will provide easy access to Snap’s parental guidance tools and in-app management options, in order to help parents ensure their kids are safe in the app.  ...

Source: Social Media Today   Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app experiences without developer investment.  ...

Source: Social Media Today   Snapchat has launched a new form of its popular AR Lens feature, with “Video Gen AI Lenses,” which are custom created animations that align with your video clips.   Continue reading