I call myself a T-Shaped Marketer – which means I have both broad marketing experience and I’m a specialist in the use of social media for business.
I have worked across a variety of sectors including office supplies, postal services, telecoms, recruitment, facilities management, higher education and professional services – for household names such as Royal Mail, Hilton and University of Cambridge to the kinds of companies that are big in their field but unknown to the wider world.
I have been using social media as a marketing and business development tool since 2009. I have helped businesses large and small explore which platforms to use, build audiences, generate leads and measure what matters to their business.
LinkedIn recognised this in 2015 by naming me one of the top 5 ‘best connected’ female marketers in the UK. I now work for them as a course instructor for their online learning platform, Lynda.com.
In 2017, my book ‘Relax! It’s Only Social Media’ won a National Indie Excellence Award and has so far reached number 2 in the Amazon bestseller charts (just behind my favourite American author, Seth Godin!). The social media planner has is listed by the Independent online as one of the 9 best books for entrepreneurs.
When working with me, you’re in safe hands. I am a Fellow grade member of the Chartered Institute of Marketing, have achieved and maintained Chartered Marketer status each year since 2012; I am a SOSTAC certified planner and have passed the Google Analytics IQ exam.
If you or your team are looking to get started with social media, want support to improve your content marketing or simply need a fresh pair of eyes on your marketing activity, here’s how we could work together…