Social Media Marketing Consultant, Trainer and Author

About Luan

A headshot of Luan Wise

The social media world is full of experts. They tend to fall into two camps: professional advice givers and practical doers. It’s rare to find someone that can do both – and more.

 

That’s where I come in. As a LinkedIn Learning Course Instructor (since 2015) and a Facebook Lead Trainer (since 2019) I’m at the coal face of social media marketing, giving me the confidence to talk the talk with credible, up-to-date content.

I’m equally adept at walking the walk as a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM). Over the past 20 years I’ve worked with clients including Hilton, Royal Mail, and the University of Cambridge, and continue to provide strategic consultancy and hands-on support on a project or retained basis.

I’m also an author. My self-published book ‘Relax! It’s Only Social Media’ won a National Indie Excellence Award, and my social media planner was listed by the Independent online as one of the 9 best books for entrepreneurs.

If you’re looking for social media resources, including daily news updates and recommended tools, head over to my resource website www.thelighthouse.social

I could go on, telling you about my campervan adventures, exploits with paddle boarding or my colour-coded bookshelves but let’s save those stories for when we meet.

Institute of the Data & Marketing
CIM - Chartered Marketer
CIM - Chartered Marketer
Meta Certified Lead Trainer
Meta Certified Community Manager
Meta Certified Digital Marketing Associate
Meta Certified Media Planner Professional

What do all these badges mean?

I consider myself to be a lifelong learner. Since graduating from Sheffield Business School in 1999, I continued my study of marketing with the Institute of Data & Marketing (IDM), and the Institute of Promotional Marketing (formerly the Institute of Sales Promotion).

I achieved fellowship status with the CIM by demonstrating 15 years' of senior strategic marketing experience (including 10 years at/close to board level).

To achieve Chartered Marketer status with the Chartered Institute of Marketing (CIM) I submit annually details of continuing professional development (CPD) activity for assessment. I recently studied the Marketing Week Mini MBA in Marketing and Brand Management with Mark Ritson. I have also completed Level 2 certificates in Equality and Diversity, LGBT Inclusion in the Workplace and Understanding Mental Health First Aid and Mental Health Advocacy in the Workplace.

As a certified LinkedIn Marketing Insider I am regularly assessed and hold current certifications in LinkedIn Marketing Fundamentals, LinkedIn Marketing Strategy Certification and LinkedIn Content and Creative Design.

As a lead trainer for Meta, I am regularly assessed and hold current certifications in media planning, digital marketing and community management.

Clients I’ve worked with…

What it’s like to work with me

Testimonials

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