The use of social media in UK SMEs

Warwick Business School Research

Social media platforms such as LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat and TikTok have become part of many people’s everyday life.

We are seeking marketers to share their views on social media use at industry, organisation and individual employee level. We want to learn more about the benefits, and the challenges.

In April 2020 we asked UK marketers to complete a short questionnaire about their use of social media. 2.5 years later, we’re looking to see how things might have changed.

We invite you to participate in the research by clicking on the ‘take the questionnaire’ button. All responses are anonymous and will be used to provide insights into trends and perceptions of social media use within UK based SMEs (defined as any business with fewer than 250 employees).

The study has been reviewed and given favourable opinion by the University of Warwick’s Humanities and Social Science Research Ethics Committee. If you require further information about the research, please email the organisers (details below).

Participate in the research

If you are a marketer working for an SME based in the UK, we invite you to complete the questionnaire. Please click on the link below.

We are also seeking UK-based marketers to take part in 15-minute qualitative interviews, via Zoom.

If you are interested in sharing your views as part of this research, please get in touch

The interviews will take place on Tuesday 8th November, Wednesday 9th November, Tuesday 15th November and Wednesday 16th November.

Who is organising the study?

Professor Laura Chamberlain

is an award-winning leader in Marketing Education and a Professor of Marketing at Warwick Business School (WBS). Laura is Assistant Dean for all Postgraduate Taught Programmes which include Business, Management and Finance at WBS.

Laura’s research has been published in highly ranked international journals and she specialises in the fields of Customer Experience, Consumer Behaviour and Consumer Neuroscience.

Laura’s passion for marketing education and teaching excellence is internationally recognised and she supports colleagues’ professional development through mentoring and delivering pedagogic improvement initiatives.

Laura is the Chair of the Education Committee for the Academy of Marketing. Laura also focuses on creating a bridge between academia and industry and works with organisations in a consultancy capacity, is regularly a keynote speaker at conferences and events, and co-hosts a monthly live session on LinkedIn.

Email Laura:

A headshot of Luan Wise

Luan Wise

is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with more than 20 years’ experience in agency, client-side and consultancy roles.

She has worked across a variety of industry sectors including office supplies, postal services, manufacturing, recruitment, higher education and professional services – for household names, award-winning institutions and small but perfectly formed local businesses.

A specialist in social media – Luan is a course instructor for LinkedIn’s online learning platform, an accredited lead trainer for Facebook and Instagram (Meta) and a coach for Google’s Digital Garage initiative. She is a regular speaker at university business schools and industry events. 

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’.

Email Luan:

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