With Shorts consumption rising on YouTube, it’s making a bigger move to take on TikTok head-to-head, with the addition of a range of new, TikTok-like features for Shorts that’ll bring the two platforms into closer parity.
TikTok Adds New Website Visitor Retargeting Options
Source: Social Media Today UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. Continue reading