What’s New With the Company Engagement Report on LinkedIn

Mar 22, 2022

One big advantage of account-based marketing — and one that has helped drive the strategy’s widespread adoption — is that it enables marketers to zero in on specific accounts, providing a much clearer idea of whom we want to reach and engage. And because we’re focusing on these distinct audiences, we can have a deeper understanding of actions that bring them closer to our brands and move them forward in the buyer journey.

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