Through a partnership with online movie database IMDb, TikTok launched a new feature that allows users to tag a movie or TV show in their video. The link directs viewers to a dedicated in-app page with IMDb-provided information about the specific title as well as a collection of related TikTok videos. TikTok creators can also save a title to the “Favorites” tab on their profiles.
TikTok Users Now Have Access to in-app Movie and TV Pages Powered by IMDb
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