TikTok to Diversify its ‘For You’ Feed, Let Users Pick the Topics They Want to Avoid

Dec 16, 2021

TikTok announced this morning it’s taking a new approach to its “For You” feed — the short-form video app’s main feed, powered by its algorithmic recommendations. The company already detailed how its algorithm works to suggest videos based on users’ engagement patterns within its app, but admits that too much of a particular content category can be “problematic.”

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