TikTok Splits Marketing Measurement Partners into Specialty Elements

Jan 8, 2024

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share expert guidance in different measurement elements.

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TikTok Shares a Range of Ad Updates at Its World Event

TikTok Shares a Range of Ad Updates at Its World Event

Source: Social Media Today   TikTok has announced a range of new ad options and tools at its fifth annual “TikTok World” event, including updated audience analytics, new AI-powered catalog ads, improved creator partnership insights, and more.   Continue...

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