TikTok Splits Marketing Measurement Partners into Specialty Elements

Jan 8, 2024

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share expert guidance in different measurement elements.

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TikTok Adds Community Notes to Complement Fact-Checking

TikTok Adds Community Notes to Complement Fact-Checking

Source: Social Media Today   TikTok is the latest social app to jump on the crowd-sourced fact-checking shift, with the platform launching a live test of what it’s calling “Footnotes”, which are user-submitted contextual notes appended to posts.   Continue...

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