As it continues to refine its in-stream shopping approach, and shift user behaviors around in-app spending, TikTok’s now looking to realign eCommerce partners towards its own native shopping elements, as opposed to linking off to third-party hosting sites.
TikTok Adds New Website Visitor Retargeting Options
Source: Social Media Today UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. Continue reading