TikTok Partners with Nielsen to Track Cross-Media Ad Campaign Performance

Source: Techcrunch   TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed businesses and creators via email.   Continue reading

Source: Social Media Today   Live streams are a key element of TikTok’s broader in-app shopping push, with live-stream shopping now driving the majority of the revenue in the Chinese version of the app.   Continue reading