TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more about new products or brands by typing queries into the app’s search box.
TikTok Provides an Overview of Its New Brand Consideration Ads
Source: Social Media Today TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. Continue reading