TikTok Looks to Expand Content Horizons with New, Integrated ‘Stories’ Test

Jan 18, 2022

As TikTok continues its rapid ascent, with the app now on track to reach 1.5 billion users in 2022, it’s also seeking to expand its content horizons, with a view to increased monetization of that collective attention, and providing more capacity for creators to generate revenue from their clips.

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