If you’re trying to get a handle on the scope of the challenge in accurately identifying user ages across social platforms, which the Australian government is now seeking to put into law, this stat from TikTok will help:
TikTok Provides an Overview of Its New Brand Consideration Ads
Source: Social Media Today TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. Continue reading