TikTok Comes for Google’s Ad Business as it Starts Letting Advertisers Target its Search Results Page

Sep 24, 2024

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page.

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TikTok Shares a Range of Ad Updates at Its World Event

TikTok Shares a Range of Ad Updates at Its World Event

Source: Social Media Today   TikTok has announced a range of new ad options and tools at its fifth annual “TikTok World” event, including updated audience analytics, new AI-powered catalog ads, improved creator partnership insights, and more.   Continue...

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