TikTok has added a new element to its Marketing Partners Program, with Smartly.io coming on board as its inaugural video shopping ads partner, providing a new pathway to facilitating in-stream commerce in the app.
TikTok Adds New Website Visitor Retargeting Options
Source: Social Media Today UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. Continue reading