TikTok Announces New Partnership to Facilitate Multi-Touch Attribution

Sep 8, 2023

TikTok’s looking to help marketers better connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a new partnership with TransUnion that’ll facilitate multi-touch attribution within TikTok campaigns.  

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TikTok Adds Community Notes to Complement Fact-Checking

TikTok Adds Community Notes to Complement Fact-Checking

Source: Social Media Today   TikTok is the latest social app to jump on the crowd-sourced fact-checking shift, with the platform launching a live test of what it’s calling “Footnotes”, which are user-submitted contextual notes appended to posts.   Continue...

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