Source: Social Media Today
TikTok has announced an expansion of its brand safety and verification partnerships, while it’s also launched a new Brand Safety and Suitability Playbook, which provides more insight into its suite of verification and safety solutions to help advertisers manage their TikTok ads.
Source: Social Media Today TikTok has announced some major new exposure opportunities for brands, with updated sponsorship options that will provide more ways to tap into trending moments. Continue reading
Source: Social Media Today TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox. ...
Source: Social Media Today TikTok is the latest social app to jump on the crowd-sourced fact-checking shift, with the platform launching a live test of what it’s calling “Footnotes”, which are user-submitted contextual notes appended to posts. Continue...