TikTok Adds Community Notes to Complement Fact-Checking

Source: Social Media Today   TikTok has announced some major new exposure opportunities for brands, with updated sponsorship options that will provide more ways to tap into trending moments.   Continue reading

Source: Social Media Today   TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox.  ...

Source: Social Media Today   TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app.   Continue reading