Snapchat Will Introduce Revenue Sharing on Ads in Creators’ Stories

Feb 14, 2022

Snapchat

Once an ephemeral messaging app, Snapchat is trying to solidify itself as a platform for creators to turn a profit. Today, Snap announced that it plans to introduce mid-roll advertisements during Snapchat stories for Snap Stars (which is what the platform calls its biggest creators, who must apply for the Snap Star distinction).

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