Snapchat Adds ‘Catalog-Powered Shopping Lenses’ to Simplify AR Product Displays

Jan 26, 2022

Snapchat

Snapchat’s looking to take its AR tools to next level for eCommerce, with the addition of new ‘Catalog-Powered Shopping Lenses’, which will enable brands to showcase a range of products within a single Lens, providing more virtual try-on options for users.

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