Meta Opens Access to its Political Ad Targeting Data

May 24, 2022

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Facebook owner Meta has responded to calls for greater transparency around its ad targeting for political advertising. In an announcement on Monday May 23, the social media and advertising platform announced that detailed targeting information for social issues, electoral or political ads will be made available to vetted academic researchers through the Facebook Open Research and Transparency (FORM) environment. The data will be available by the end of this month.

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