Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers

Aug 9, 2022

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As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interest, Meta has today announced a new set of B2B targeting audience segments, which will provide another way for B2B marketers to reach key decision-makers across its apps.

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